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Culture… the hardest nut to crack and the one most often overlooked.

Yet it’s the key to making transformation stick.

And stickiness maximises return on investment.

Let’s face it… transformation’s hard. It takes a lot of time, money and effort. It’s frustrating, draining and the cause of many sleeplessness nights.

Bringing all the moving parts together into a coherent outcome — especially one fit for purpose — is hard work.

In this interview with Certified Scrum Coach, Trainer and Organisational Change Consultant Andreas Wintersteger, we talk about ‘culture-hacking’, making transformation stick and why ‘more strategy’ is not the right answer.

(This interview was recorded at Bosnia Agile Day 2018, Sarajevo, Bosnia)